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Attention VARs, Solution Providers, and Systems Integrators:

StreetSmartVAR™ will make it easy for you to find New business, Increase existing business, and become more Profitable... Let us show you how...

Welcome to StreetSmartVAR.com


Mon
22
Dec '08

Merry Christmas, Happy Holidays, & Happy New Years

We won’t be posting until the January 5, 2009. I’ll be busy with family and friends. I hope everyone has a wonderful holiday and happy New Year!

Here’s to a great 2009.

Ramon Vela, CEO, StreetSmartVAR, Inc.

Wed
17
Dec '08

Be One of The Few, The Proud, The Wise Who Survive This Recession

I have put together a new quarterly program where I am bringing together an elite group of IT solution providers whose sole purpose is to (more…)

Tue
16
Dec '08

Offering Something For Free Won’t Work, Unless You Do…

Why would anyone turn down a “free” offer?

In these current economic times you might be tempted to offer your customer or prospect a free offer. It might be a “Free Cost Analysis” or some over free offer that normally you would charge $$ money for.

Problem is, sometimes “free doesn’t work. Here’s why.

There are two related reasons (more…)

Mon
15
Dec '08

Sometimes You Just Need to Laugh

I know this has nothing to do with sales, marketing, or business, but sometimes you just have to laugh.

Let me know what you think. Feel free to post your comments here, or send me an email at RVela@StreetSmartVAR.com.
(more…)

Thu
11
Dec '08

Will You Be 1 of 40 Solution Providers Who Survive This Recession? Special Offer For Blog Readers

You Must Be There When Your Customer Is Ready To Buy

There is a realization that is setting in. The selling environment has changed. Businesses are buying differently and your competition is aggressively going after each of your accounts.

The days when doing (more…)

Tue
9
Dec '08

Solution Provider Tips For Hiring And Managing People During Recessions

For managers and business owners, hiring and managing is one of those tasks that can be tremendously stressful and draining. This can be double during challenging economic times.

Make a good hiring decision and things work out. Make a bad one and (more…)

Mon
8
Dec '08

A Monday Morning Video to Start Your Week Off Laughing

Here’s this week’s Monday Morning Video. With all the negative news these days here’s something to keep you laughing!

Let me know what you think. Feel free to post your comments here, or send me an email at RVela@StreetSmartVAR.com.
(more…)

Fri
5
Dec '08

Unemployment Numbers: Keep Them In Perspective

Employment numbers just came out and they are worst than most people feared.  Today’s November rate came in at 6.7%. Not great considering that in the last 8 years we’ve been hovering around the mid-4% to the mid-5%. That fact seems to escape the media, especially during election season (but I digress).

The fact is we can’t expect the media to put things in perspective for us. For them, the worse the news gets (more…)

Thu
4
Dec '08

Do You Over Qualify Your Prospects?

In today’s market can you be guilty of over qualifying or in other words is there such a thing as unqualified buyer?

Let me give you an example. In a recent lead generation campaign, we generated a lead for a client that they turned down. 

The Lead That Got Turned Down

The lead was a company that built fences for both residential, commercial, and government entities. They had 7 locations, spread across over several states, had over 2000 customers, and (more…)

Tue
2
Dec '08

Two Rules For Discussing The Recession With Your Customers

Lately, I’ve seen a disturbing trend in salespeople.

Let me start by stating, I am a salesman. I am proud of it and I celebrate it. I often look suspiciously at those people who declare that they don’t like sales, selling, or salespeople. But I digress.

Because I love sales, I am constantly looking for (more…)

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StreetSmartVAR Success Stories

“Because of the executive door opener campaign that Ramon Vela and his team put together and the qualified face-to-face appointments they generated, we were able to uncover nearly $1 million dollars worth of potential compliance opportunities. We liked it so much we are extending the campaign.”


John Steindorf
President
Capital Data

“Because of a response that we received from the Google Text Ad campaign that Ramon Vela and his team put together we were able to make a services sale of nearly $300,000. This sale alone was worth the investment in the campaign.”


Josh Krasnagor
Vice President of Marketing
FusionStorm

“We are very impressed with the Virtualization campaigns that Ramon Vela and team designed and implemented for us. They generated 24 leads in the appointment campaign and another 46 in the follow up Webinar; clearly plenty of leads to follow up on. We plan on working with them on future campaigns!”


Steve Howe
Vice President of Sales
dcVAST

“I have been extremely pleased with the way our campaign is progressing. We are usually not in to market campaigns because we feel that our money can be better used else where. But the quality if the leads has been far better with Ramon Vela and his team. What we have been most impressed with is their ability to look beyond the Identity Management and dig for other opportunities. The biggest bang came, for us was when one particular lead came; the came just moments before the IT Manager was about to recommend Oracle to the CIO. We stopped it, and now Oracle and Sun are on the short list. This gave LCN a huge feather in our cap.”


Brett Sagaser
LCN Technology

"The event that Ramon Vela and his team put together for us had a great turn out, particularly Staci Tousignant and her team have a collaborative and personal style that made us feel appreciated and welcome. They took a big load off us, handling all arrangements, allowing us to focus on our daily business operations. The event turnout was great and we had fun at our Hockey Game. Above all we made great connections with our partners and customers. Thank You!"


Birgitt Ratchford
Marketing Administrator
Dimension Systems